Social Media and HRIS Recruiting: A Perfect Marriage - HRIS Payroll Software
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Social Media and HRIS Recruiting: A Perfect Marriage

By: Dave Rietsema On: March 17, 2016
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HRIS can help to streamline recruiting by making it easier for employees to fill out applications from the comfort of home – or wherever they may roam with their mobile phone if your HRIS includes mobile accessibility. However, if you simply try to attract candidates using old school techniques you may be missing the mark even with active HRIS recruitment functions in play. Taking the time to link up your HRIS to popular social media sites may help you to get the most out of your recruitment processes.

Select the Right HRIS for the Job

First and foremost, you will have to find an HRIS that offers modern recruiting and applicant tracking options. If employees can’t fill out an application online, you are going to have a much more difficult time attracting top talent and getting them through the door. The best HRIS solutions should make it exceedingly simple to post job ads through social media and automatically funnel interested employees into the proper place to apply when they click.

Create a Real Social Media Presence

When companies create social media profiles just to try to create an online presence, it is painfully obvious. Even if your sole purpose of creating company social media accounts is to use them for recruiting, maintaining the pages periodically and doing something to make the pages unique and fun fosters a better company image and is more likely to attract smart and savvy candidates. It is best to switch up the posts, as well, as a barrage of job postings can look desperate.

Include Your Employees in Recruitment Efforts

Employees have always been a great source for job candidates and that is not likely to change. When social media is included, however, it opens up whole new realms of possibility for recruiting through employees and including employees in the search. Employees can share job openings postings with their friends, message employers to check out certain applications, and help in a myriad of other ways.

Use Social Media as another Screening Tool

Social media gives a concise snapshot of people, so it can be very helpful when used as a screening tool. While most social platforms have the option to make profiles private, not everyone uses these options. If you can find out more about a candidate to help you decide if that person will be a good fit, it will only help improve your recruitment processes and save you time weeding out people that it otherwise may have taken you three interviews to filter out.

Select the Social Media Platforms That Work for You

Since it takes time and effort to start and maintain social media pages, it doesn’t make sense to get on every available platform and start a page. Chances are good that just two or three social media sites really fit with your company culture and work with your recruiting strategy. Instead of going crazy researching, simply ask your current employees what sites they are on to perpetuate the culture that you already have working for you.


Learn more about Social HR

Get access to additional information and articles on Social HR including, best practices, the evolution of employee access, and more with these posts below: